- Quiet tree-lined residential neighborhoods
- Mild Mediterranean-type climate
- Vibrant technology-based regional economy
- Top-notch local public and private schools.
- Prized residential real estate
- Excellent parks and community services
- Beautiful hiking trails in San Cruz Mountains
- Neighboring road and off-road biking
- Plentiful nearby entertainment and recreational areas
The city has three retail districts which include a wide variety of shops, restaurants, markets, salons, and hotels.
- A small Downtown centered on Santa Cruz Avenue
- A long (1.4 mile) stretch of El Camino Real between Atherton and Palo Alto.
- A tiny area of Santa Cruz east of El Camino and adjacent to a commuter train station.